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Communications and Marketing

Brand Engagement and Governance

Our Purpose

The Office of Brand Engagement and Governance (OBEG) creates, protects and promotes the Vanderbilt University brand through strategic partnerships and activities that will advance the visibility of the university, safeguard the integrity of the brand, and increase trademark licensing revenue to support the mission of the university.

There are three units in Brand Engagement Services:

  • Brand Management is responsible for university merchandise order requests . As the administrative office for the university’s extensive trademark portfolio and brand guidelines, it oversees internal and external requests for use of Vanderbilt’s trademarks on all products and services while managing the use of Vanderbilt’s trademarks in official contracts. The brand management office is charged with promoting the university in the retail and business markets through strategic programs and partnerships that generate royalties to support Opportunity Vanderbilt.
  • Brand Visibility conducts market research and analysis to assist the division in identifying and implementing strategies through traditional and nontraditional channels that enhance and increase the university’s brand recognition locally and nationally. The office is responsible for processing Film Location Applications for all film, video, and photography projects, and manages external requests for Vanderbilt copyright materials and ensures that the use meets university trademark standards. The brand visibility office also utilizes creative and tactical planning to promote the university brand to internal and external audiences. 
  • Additional User Services This office also manages requests for a wide range of branding services.  Please visit the Forms and Applications Page for more information. Additionally, 100% of our product royalties go to Opportunity Vanderbilt, a financial aid program that makes an education at Vanderbilt accessible to all qualified students regardless of their economic circumstances.

The Office of Brand Engagement and Governance lives within the Division of Communications and Marketing.