the Wond'ry

Julianna Bass is an award winning fashion designer committed to elevating the consumer experience through innovation and proactive design initiatives. She specializes in creative direction, design development, and brand strategy with a demonstrated history of creating successful fashion collections from concept inception to execution. With over fifteen years experience in fashion, textiles, lifestyle, and home, Julianna strives to evoke beauty and emotion by pushing creative boundaries that support brand vision while simultaneously enriching the lives of consumers.

Bass is a Tennessee native who moved to New York to attend The Fashion Institute of Technology. There she was named Designer of the Year and went on to develop her skills while working with luxury brands such as Bill Blass, Elie Tahari, Eugenia Kim, and Marc Jacobs before founding her own eponymous brand. The brand has been featured in numerous prominent U.S. and international publications including Vogue, Women’s Wear Daily, New York Magazine, Harper‘s Bazaar, Elle, Glamour, L‘Officiel, and more. Bass was a Gen Art Styles Inductee, and The Fashion Group International named her A Rising Star for Womenswear in 2019. Vogue stated, “Bass’ designs speak to the woman who isn’t afraid to embrace classic style on her own terms”.

Bass has executed several successful design collaborations with an array of fine artists, textile engineers, and national retail stores. She is also working to bridge the gap between fashion and technology with a textile integration that will lead us into a new paradigm towards a future where our clothing works for us.

Bass currently lives and works between New York City and Nashville, Tennessee.

To meet with Julianna, or any of our excellent mentors, please fill out this interest form.