Week 23: September 26, 2016
AD ONE
Mirrors
SpotCheck Score
AD TWO
Defenseless
SpotCheck Score
Engagement
Likes
Engagement
Likes
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/10/19152453/Sept26Mirror.jpg)
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/10/19152453/Sept26NRA.jpg)
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 42%
Quality
- Run It A Lot 43%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 52%
- NEGATIVE 68%
- MEMORABLE 59%
- TRUTHFUL 56%
- FAIR 47%
- NEGATIVE 50%
- MEMORABLE 61%
- TRUTHFUL 50%
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/03/19152847/USA-Border.png)
Viewed Ad One
View Republican Party:
- Favorable 24%
- Unfavorable 61%
View Democratic Party:
- Favorable 44%
- Unfavorable 46%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 34%
- Unfavorable 60%
View Hillary Clinton:
- Favorable 47%
- Unfavorable 46%
Viewed neither ad
View Republican Party:
- Favorable 21%
- Unfavorable 60%
View Democratic Party:
- Favorable 37%
- Unfavorable 47%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 33%
- Unfavorable 54%
View Hillary Clinton:
- Favorable 48%
- Unfavorable 41%
Viewed Ad Two
View Republican Party:
- Favorable 24%
- Unfavorable 61%
View Democratic Party:
- Favorable 32%
- Unfavorable 55%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 44%
- Unfavorable 47%
View Hillary Clinton:
- Favorable 35%
- Unfavorable 59%