Week 21: September 12, 2016
AD ONE
Deplorables
SpotCheck Score
AD TWO
Agree
SpotCheck Score
Engagement
Likes
Engagement
Likes
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/10/19152536/Sept12deplorables.jpg)
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/10/19152536/Sept12agree.jpg)
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 36%
Quality
- Run It A Lot 32%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 48%
- NEGATIVE 60%
- MEMORABLE 56%
- TRUTHFUL 48%
- FAIR 50%
- NEGATIVE 66%
- MEMORABLE 45%
- TRUTHFUL 53%
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/03/19152847/USA-Border.png)
Viewed Ad One
View Republican Party:
- Favorable 26%
- Unfavorable 57%
View Democratic Party:
- Favorable 31%
- Unfavorable 56%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 42%
- Unfavorable 48%
View Hillary Clinton:
- Favorable 37%
- Unfavorable 58%
Viewed neither ad
View Republican Party:
- Favorable 26%
- Unfavorable 54%
View Democratic Party:
- Favorable 32%
- Unfavorable 50%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 33%
- Unfavorable 59%
View Hillary Clinton:
- Favorable 39%
- Unfavorable 58%
Viewed Ad Two
View Republican Party:
- Favorable 26%
- Unfavorable 57%
View Democratic Party:
- Favorable 41%
- Unfavorable 43%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 31%
- Unfavorable 65%
View Hillary Clinton:
- Favorable 45%
- Unfavorable 48%