Week 16: July 18, 2016
AD ONE
Role Models
SpotCheck Score
AD TWO
Rebuilding America Now
SpotCheck Score
Engagement
Likes
Engagement
Likes
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/08/19152659/RoleModel.jpg)
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/08/19152659/MoreSame.jpg)
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 40%
Quality
- Run It A Lot 32%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 47%
- NEGATIVE 59%
- MEMORABLE 58%
- TRUTHFUL 53%
- FAIR 48%
- NEGATIVE 58%
- MEMORABLE 52%
- TRUTHFUL 49%
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/03/19152847/USA-Border.png)
Viewed Ad One
View Republican Party:
- Favorable 22%
- Unfavorable 63%
View Democratic Party:
- Favorable 38%
- Unfavorable 49%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 34%
- Unfavorable 60%
View Hillary Clinton:
- Favorable 40%
- Unfavorable 51%
Viewed neither ad
View Republican Party:
- Favorable 26%
- Unfavorable 57%
View Democratic Party:
- Favorable 34%
- Unfavorable 55%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 35%
- Unfavorable 55%
View Hillary Clinton:
- Favorable 36%
- Unfavorable 60%
Viewed Ad Two
View Republican Party:
- Favorable 22%
- Unfavorable 63%
View Democratic Party:
- Favorable 31%
- Unfavorable 57%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 41%
- Unfavorable 55%
View Hillary Clinton:
- Favorable 36%
- Unfavorable 59%