Week 11: May 22, 2016
AD ONE
Speak
SpotCheck Score
AD TWO
Quotes
SpotCheck Score
Engagement
Likes
Engagement
Likes
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/06/19152720/PrioritiesUSAMay22.jpg)
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/06/19152720/QuotesMay22.jpg)
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 33%
Quality
- Run It A Lot 31%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 44%
- NEGATIVE 70%
- MEMORABLE 52%
- TRUTHFUL 54%
- FAIR 51%
- NEGATIVE 64%
- MEMORABLE 64%
- TRUTHFUL 67%
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/03/19152847/USA-Border.png)
Viewed Ad One
View Republican Party:
- Favorable 23%
- Unfavorable 59%
View Democratic Party:
- Favorable 37%
- Unfavorable 52%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 33%
- Unfavorable 60%
View Hillary Clinton:
- Favorable 30%
- Unfavorable 59%
Viewed neither ad
View Republican Party:
- Favorable 22%
- Unfavorable 61%
View Democratic Party:
- Favorable 40%
- Unfavorable 48%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 32%
- Unfavorable 63%
View Hillary Clinton:
- Favorable 42%
- Unfavorable 49%
Viewed Ad Two
View Republican Party:
- Favorable 23%
- Unfavorable 59%
View Democratic Party:
- Favorable 37%
- Unfavorable 45%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 24%
- Unfavorable 66%
View Hillary Clinton:
- Favorable 44%
- Unfavorable 48%