Thoughts and Analysis
WHO’S PLAYING THE “WOMEN CARD?” MAYBE TRUMP!
Both the Clinton campaign and Our Principals PAC have made ads in the last several weeks highlighting strong women. Clinton’s ad is positive and promotional, highlighting Clinton’s strengths as a woman and comparing her to fictional women we see on popular television...
MOVIE STARS AND MUSIC HAVE DIFFERENT EFFECTS IN SANDERS AND CLINTON ADS
Both the Sanders and Clinton campaigns have used music, television, and movie starts in their ads this cycle. In addition to popular Hollywood producer and writer Shonda Rhimes and her female actors, the Clinton campaign used Morgan Freeman as the narrator of a...
KASICH’S POSITIVE TONE IS EFFECTIVE AGAINST TRUMP
Amidst a nominating contest filled with bluster and ad-hominem attacks, John Kasich is presenting himself as something different. His campaign has a notably positive tone and although Mr. Kasich trails his opponents in the delegate count, he continues to campaign...