Week 29: November 6, 2016
AD ONE
Unfit
SpotCheck Score
AD TWO
Daughters
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 33%
Quality
- Run It A Lot 40%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 45%
- NEGATIVE 71%
- MEMORABLE 51%
- TRUTHFUL 52%
- FAIR 44%
- NEGATIVE 37%
- MEMORABLE 46%
- TRUTHFUL 54%
Viewed Ad One
View Republican Party:
- Favorable 30%
- Unfavorable 50%
View Democratic Party:
- Favorable 30%
- Unfavorable 49%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 32%
- Unfavorable 60%
View Hillary Clinton:
- Favorable 35%
- Unfavorable 59%
Viewed neither ad
View Republican Party:
- Favorable 27%
- Unfavorable 56%
View Democratic Party:
- Favorable 44%
- Unfavorable 44%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 36%
- Unfavorable 59%
View Hillary Clinton:
- Favorable 43%
- Unfavorable 49%
Viewed Ad Two
View Republican Party:
- Favorable 30%
- Unfavorable 50%
View Democratic Party:
- Favorable 38%
- Unfavorable 47%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 38%
- Unfavorable 56%
View Hillary Clinton:
- Favorable 41%
- Unfavorable 52%