Week 28: October 31, 2016
AD ONE
Example
SpotCheck Score
AD TWO
Consumer Benefit
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 44%
Quality
- Run It A Lot 50%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 45%
- NEGATIVE 38%
- MEMORABLE 50%
- TRUTHFUL 45%
- FAIR 43%
- NEGATIVE 11%
- MEMORABLE 52%
- TRUTHFUL 41%
Viewed Ad One
View Republican Party:
- Favorable 31%
- Unfavorable 54%
View Democratic Party:
- Favorable 38%
- Unfavorable 48%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 34%
- Unfavorable 60%
View Hillary Clinton:
- Favorable 43%
- Unfavorable 53%
Viewed neither ad
View Republican Party:
- Favorable 34%
- Unfavorable 51%
View Democratic Party:
- Favorable 32%
- Unfavorable 56%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 46%
- Unfavorable 47%
View Hillary Clinton:
- Favorable 29%
- Unfavorable 65%
Viewed Ad Two
View Republican Party:
- Favorable 31%
- Unfavorable 54%
View Democratic Party:
- Favorable 38%
- Unfavorable 39%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 30%
- Unfavorable 62%
View Hillary Clinton:
- Favorable 40%
- Unfavorable 49%