Week 27: October 24, 2016
AD ONE
Kahn
SpotCheck Score
AD TWO
Laura
SpotCheck Score
Engagement
Likes
Engagement
Likes
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/11/19152452/Oct24kahn.jpg)
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/11/19152452/Oct24Laura.jpg)
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 48%
Quality
- Run It A Lot 42%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 56%
- NEGATIVE 44%
- MEMORABLE 71%
- TRUTHFUL 67%
- FAIR 38%
- NEGATIVE 58%
- MEMORABLE 53%
- TRUTHFUL 47%
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/03/19152847/USA-Border.png)
Viewed Ad One
View Republican Party:
- Favorable 31%
- Unfavorable 58%
View Democratic Party:
- Favorable 35%
- Unfavorable 53%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 37%
- Unfavorable 60%
View Hillary Clinton:
- Favorable 38%
- Unfavorable 57%
Viewed neither ad
View Republican Party:
- Favorable 26%
- Unfavorable 54%
View Democratic Party:
- Favorable 34%
- Unfavorable 46%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 37%
- Unfavorable 56%
View Hillary Clinton:
- Favorable 40%
- Unfavorable 55%
Viewed Ad Two
View Republican Party:
- Favorable 31%
- Unfavorable 58%
View Democratic Party:
- Favorable 35%
- Unfavorable 48%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 35%
- Unfavorable 59%
View Hillary Clinton:
- Favorable 39%
- Unfavorable 58%