Week 24: October 3, 2016
AD ONE
Do You Really Need to Ask?
SpotCheck Score
AD TWO
Arrogant
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 25%
Quality
- Run It A Lot 28%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 40%
- NEGATIVE 66%
- MEMORABLE 40%
- TRUTHFUL 45%
- FAIR 47%
- NEGATIVE 65%
- MEMORABLE 51%
- TRUTHFUL 55%
Viewed Ad One
View Republican Party:
- Favorable 31%
- Unfavorable 51%
View Democratic Party:
- Favorable 39%
- Unfavorable 41%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 36%
- Unfavorable 54%
View Hillary Clinton:
- Favorable 43%
- Unfavorable 48%
Viewed neither ad
View Republican Party:
- Favorable 33%
- Unfavorable 50%
View Democratic Party:
- Favorable 40%
- Unfavorable 48%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 37%
- Unfavorable 54%
View Hillary Clinton:
- Favorable 43%
- Unfavorable 51%
Viewed Ad Two
View Republican Party:
- Favorable 31%
- Unfavorable 51%
View Democratic Party:
- Favorable 36%
- Unfavorable 49%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 35%
- Unfavorable 53%
View Hillary Clinton:
- Favorable 41%
- Unfavorable 53%
Why do some of the ads have negative ratings?