Week 19: August 22, 2016

AD ONE

Depend on Us

SpotCheck Score

AD TWO

Two Americas

SpotCheck Score

Engagement

Likes

Engagement

Likes

The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.

Quality

  • Run It A Lot 38%

Quality

  • Run It A Lot 39%

%

Happy

%

Angry

%

Hopeful

%

Worried

%

Happy

%

Angry

%

Hopeful

%

Worried

  • FAIR 48%
  • NEGATIVE 9%
  • MEMORABLE 39%
  • TRUTHFUL 46%
  • FAIR 42%
  • NEGATIVE 51%
  • MEMORABLE 49%
  • TRUTHFUL 44%

Viewed Ad One

View Republican Party:

  • Favorable 28%
  • Unfavorable 59%

View Democratic Party:

  • Favorable 44%
  • Unfavorable 43%

%

Our best days are in the past

Grading our Democracy

View Donald Trump:

  • Favorable 32%
  • Unfavorable 62%

View Hillary Clinton:

  • Favorable 45%
  • Unfavorable 47%

Viewed neither ad

View Republican Party:

  • Favorable 22%
  • Unfavorable 55%

View Democratic Party:

  • Favorable 34%
  • Unfavorable 48%

%

Our best days are in the past

Grading our Democracy

View Donald Trump:

  • Favorable 31%
  • Unfavorable 61%

View Hillary Clinton:

  • Favorable 34%
  • Unfavorable 56%

Viewed Ad Two

View Republican Party:

  • Favorable 28%
  • Unfavorable 59%

View Democratic Party:

  • Favorable 31%
  • Unfavorable 50%

%

Our best days are in the past

Grading our Democracy

View Donald Trump:

  • Favorable 40%
  • Unfavorable 54%

View Hillary Clinton:

  • Favorable 35%
  • Unfavorable 61%