Week 18: August 15, 2016
AD ONE
Role Models
SpotCheck Score
AD TWO
Unfit
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 36%
Quality
- Run It A Lot 39%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 48%
- NEGATIVE 64%
- MEMORABLE 50%
- TRUTHFUL 53%
- FAIR 45%
- NEGATIVE 57%
- MEMORABLE 54%
- TRUTHFUL 48%
Viewed Ad One
View Republican Party:
- Favorable 23%
- Unfavorable 62%
View Democratic Party:
- Favorable 35%
- Unfavorable 52%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 35%
- Unfavorable 57%
View Hillary Clinton:
- Favorable 41%
- Unfavorable 51%
Viewed neither ad
View Republican Party:
- Favorable 23%
- Unfavorable 61%
View Democratic Party:
- Favorable 30%
- Unfavorable 55%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 37%
- Unfavorable 56%
View Hillary Clinton:
- Favorable 37%
- Unfavorable 56%
Viewed Ad Two
View Republican Party:
- Favorable 23%
- Unfavorable 62%
View Democratic Party:
- Favorable 34%
- Unfavorable 52%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 33%
- Unfavorable 59%
View Hillary Clinton:
- Favorable 39%
- Unfavorable 53%