Week 17: August 1, 2016
AD ONE
Some Place
SpotCheck Score
AD TWO
Outsourcing
SpotCheck Score
Engagement
Likes
Engagement
Likes
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/08/19152557/HCsomeplace.jpg)
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/08/19152557/DToutsourcing.jpg)
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 26%
Quality
- Run It A Lot 18%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 43%
- NEGATIVE 63%
- MEMORABLE 44%
- TRUTHFUL 59%
- FAIR 36%
- NEGATIVE 53%
- MEMORABLE 37%
- TRUTHFUL 44%
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/03/19152847/USA-Border.png)
Viewed Ad One
View Republican Party:
- Favorable 20%
- Unfavorable 65%
View Democratic Party:
- Favorable 31%
- Unfavorable 52%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 32%
- Unfavorable 60%
View Hillary Clinton:
- Favorable 37%
- Unfavorable 55%
Viewed neither ad
View Republican Party:
- Favorable 24%
- Unfavorable 59%
View Democratic Party:
- Favorable 37%
- Unfavorable 50%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 36%
- Unfavorable 58%
View Hillary Clinton:
- Favorable 39%
- Unfavorable 57%
Viewed Ad Two
View Republican Party:
- Favorable 20%
- Unfavorable 65%
View Democratic Party:
- Favorable 35%
- Unfavorable 50%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 32%
- Unfavorable 58%
View Hillary Clinton:
- Favorable 38%
- Unfavorable 56%