Week 14: June 20, 2016
AD ONE
Stop Clinton
SpotCheck Score
AD TWO
Tested
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 39%
Quality
- Run It A Lot 23%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 50%
- NEGATIVE 56%
- MEMORABLE 63%
- TRUTHFUL 50%
- FAIR 41%
- NEGATIVE 60%
- MEMORABLE 37%
- TRUTHFUL 45%
Viewed Ad One
View Republican Party:
- Favorable 22%
- Unfavorable 63%
View Democratic Party:
- Favorable 29%
- Unfavorable 57%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 36%
- Unfavorable 55%
View Hillary Clinton:
- Favorable 34%
- Unfavorable 60%
Viewed neither ad
View Republican Party:
- Favorable 23%
- Unfavorable 64%
View Democratic Party:
- Favorable 38%
- Unfavorable 47%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 35%
- Unfavorable 59%
View Hillary Clinton:
- Favorable 42%
- Unfavorable 53%
Viewed Ad Two
View Republican Party:
- Favorable 22%
- Unfavorable 63%
View Democratic Party:
- Favorable 33%
- Unfavorable 50%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 32%
- Unfavorable 59%
View Hillary Clinton:
- Favorable 36%
- Unfavorable 55%