Week 10: May 16, 2016
AD ONE
Love and Kindness
SpotCheck Score
AD TWO
America
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 32%
Quality
- Run It A Lot 54%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 48%
- NEGATIVE 18%
- MEMORABLE 38%
- TRUTHFUL 38%
- FAIR 42%
- NEGATIVE 7%
- MEMORABLE 63%
- TRUTHFUL 42%
Viewed Ad One
View Republican Party:
- Favorable 25%
- Unfavorable 56%
View Democratic Party:
- Favorable 34%
- Unfavorable 51%
%
Our best days are in the past
Grading our Democracy
View Hillary Clinton:
- Favorable 37%
- Unfavorable 51%
View Bernie Sanders:
- Favorable 29%
- Unfavorable 42%
Viewed neither ad
View Republican Party:
- Favorable 33%
- Unfavorable 53%
View Democratic Party:
- Favorable 36%
- Unfavorable 52%
%
Our best days are in the past
Grading our Democracy
View Hillary Clinton:
- Favorable 31%
- Unfavorable 57%
View Bernie Sanders:
- Favorable 40%
- Unfavorable 40%
Viewed Ad Two
View Republican Party:
- Favorable 25%
- Unfavorable 56%
View Democratic Party:
- Favorable 39%
- Unfavorable 48%
%
Our best days are in the past
Grading our Democracy
View Hillary Clinton:
- Favorable 40%
- Unfavorable 52%
View Bernie Sanders:
- Favorable 45%
- Unfavorable 39%