Week 8: April 25, 2016
AD ONE
Broken
SpotCheck Score
AD TWO
Not Easy
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
- Quality 57%
- Run It A Lot 41%
- Quality 49%
- Run It A Lot 22%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 47%
- NEGATIVE 27%
- MEMORABLE 50%
- TRUTHFUL 42%
- FAIR 31%
- NEGATIVE 47%
- MEMORABLE 27%
- TRUTHFUL 31%
Viewed Ad One
View Republican Party:
- Favorable 20%
- Unfavorable 62%
View Democratic Party:
- Favorable 30%
- Unfavorable 48%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 31%
- Unfavorable %
View Ted Cruz:
- Favorable 20%
- Unfavorable 58%
Viewed neither ad
View Republican Party:
- Favorable 20%
- Unfavorable 62%
View Democratic Party:
- Favorable 30%
- Unfavorable 52%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 32%
- Unfavorable 59%
View Ted Cruz:
- Favorable 28%
- Unfavorable 53%
Viewed Ad Two
View Republican Party:
- Favorable 20%
- Unfavorable 62%
View Democratic Party:
- Favorable 27%
- Unfavorable 47%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 33%
- Unfavorable 48%
View Ted Cruz:
- Favorable 25%
- Unfavorable 54%