Week 7: April 18, 2016
AD ONE
Math
SpotCheck Score
AD TWO
Suggest
SpotCheck Score
Engagement
Likes
Engagement
Likes
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/04/19152741/Math.jpg)
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/04/19152741/suggest.jpg)
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
- Quality 46%
- Run It A Lot 23%
- Quality 48%
- Run It A Lot 26%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 36%
- NEGATIVE 28%
- MEMORABLE 36%
- TRUTHFUL 41%
- FAIR 33%
- NEGATIVE 33%
- MEMORABLE 33%
- TRUTHFUL 36%
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/03/19152847/USA-Border.png)
Viewed Ad One
View Republican Party:
- Favorable 19%
- Unfavorable 60%
View Democratic Party:
- Favorable 36%
- Unfavorable 49%
%
Our best days are in the past
Grading our Democracy
View John Kasich:
- Favorable 28%
- Unfavorable 40%
View Ted Cruz:
- Favorable 32%
- Unfavorable 49%
Viewed neither ad
View Republican Party:
- Favorable 20%
- Unfavorable 61%
View Democratic Party:
- Favorable 35%
- Unfavorable 48%
%
Our best days are in the past
Grading our Democracy
View John Kasich:
- Favorable 28%
- Unfavorable 39%
View Ted Cruz:
- Favorable 26%
- Unfavorable 55%
Viewed Ad Two
View Republican Party:
- Favorable 19%
- Unfavorable 60%
View Democratic Party:
- Favorable 36%
- Unfavorable 52%
%
Our best days are in the past
Grading our Democracy
View John Kasich:
- Favorable 28%
- Unfavorable 42%
View Ted Cruz:
- Favorable 21%
- Unfavorable 63%