Week 2: March 14, 2016
AD ONE
SUCCESS
SpotCheck Score
AD TWO
CURRENCY
SpotCheck Score
Engagement
Likes
Engagement
Likes
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/02/19152742/SCAM.jpg)
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/02/19152804/CRUZ.jpg)
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
- Quality
- Run It A Lot
- Quality
- Run It A Lot
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 48%
- NEGATIVE 64%
- MEMORABLE 58%
- TRUTHFUL 53%
- FAIR 41%
- NEGATIVE 74%
- MEMORABLE 45%
- TRUTHFUL 53%
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/03/19152847/USA-Border.png)
Viewed Ad One
View Republican Party:
- Favorable 21%
- Unfavorable 59%
View Democratic Party:
- Favorable 38%
- Unfavorable 45%
%
Our best days are in the past
View Donald Trump:
- Favorable 28%
- Unfavorable 56%
View Ted Cruz:
- Favorable 25%
- Unfavorable 57%
Viewed neither ad
View Republican Party:
- Favorable 18%
- Unfavorable 61%
View Democratic Party:
- Favorable 39%
- Unfavorable 43%
%
Our best days are in the past
View Donald Trump:
- Favorable 30%
- Unfavorable 61%
View Ted Cruz:
- Favorable 22%
- Unfavorable 55%
Viewed Ad Two
View Republican Party:
- Favorable 16%
- Unfavorable 64%
View Democratic Party:
- Favorable 34%
- Unfavorable 44%
%
Our best days are in the past
View Donald Trump:
- Favorable 28%
- Unfavorable 56%
View Ted Cruz:
- Favorable 20%
- Unfavorable 57%