Week 1: February 14, 2016
AD ONE
AMERICA: NEVER GIVE UP
SpotCheck Score
AD TWO
GREAT AGAIN
SpotCheck Score
Engagement
Likes
Engagement
Likes
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/02/19152804/KASICH.jpg)
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/02/19152804/TRUMPAD.jpg)
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
- Quality
- Run It A Lot
- Quality
- Run It A Lot
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 47%
- NEGATIVE 8%
- MEMORABLE 39%
- TRUTHFUL 52%
- FAIR 43%
- NEGATIVE 42%
- MEMORABLE 63%
- TRUTHFUL 40%
![](https://cdn.vanderbilt.edu/vu-URL/wp-content/uploads/sites/121/2016/03/19152847/USA-Border.png)
Viewed Ad One
View Republican Party:
- Favorable 27%
- Unfavorable 57%
View Democratic Party:
- Favorable 29%
- Unfavorable 55%
%
Our best days are in the past
View Donald Trump:
- Favorable 36%
- Unfavorable 50%
View John Kasich:
- Favorable 26%
- Unfavorable 33%
Viewed neither ad
View Republican Party:
- Favorable 25%
- Unfavorable 63%
View Democratic Party:
- Favorable 35%
- Unfavorable 52%
%
Our best days are in the past
View Donald Trump:
- Favorable 32%
- Unfavorable 58%
View John Kasich:
- Favorable 17%
- Unfavorable 47%
Viewed Ad Two
View Republican Party:
- Favorable 28%
- Unfavorable 57%
View Democratic Party:
- Favorable 29%
- Unfavorable 57%
%
Our best days are in the past
View Donald Trump:
- Favorable 30%
- Unfavorable 57%
View John Kasich:
- Favorable 23%
- Unfavorable 47%