Focus groups

Group interviewing can generate insights not afforded by survey data alone. Conversations between students in a social setting (the focus group) can help clarify their views, preconceptions, and motives related to course content. Thus, focus group interviews can be particularly effective when combined with student surveys.

• Tips for designing focus group protocol (SAGE qualitative research methods)
• Advice on questioning techniques (USAID)
• Conducting focus groups with university undergraduates
• Focus group data analysis