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Finding the Right Fit – How to Effectively and Efficiently Brainstorm Possible Career Ideas Online

by Hallie Crawford, BS’95, certified career coach and founder of Create Your Career Path .

If you are unsure of your career direction, identifying the right fit can be tough. There are many factors to consider and there’s no worldwide list of all the available career paths or jobs out there. As a result, it can be overwhelming for career seekers who want to find a fulfilling job, but do not know where to start.

Try an online, multi-step process to brainstorm possible career ideas. Through thorough research you can discover new career paths. The key is to stay organized—don’t get lost in the Internet or overwhelmed with information.

Here is the overview of the process that utilizes three types of job search sites—general search sites like Google, career brainstorming sites like and job boards like Follow these basic steps in your search:

  1. Create a list of keywords. This list can include your interests, values, talents and skills. For instance you might have gardening, reading, data analysis and management skills. It is not important whether the keyword is one word or a phrase. It can also describe a specific task you like to perform—event planning, database management, market research—as well as a particular industry you are curious about.
  2. Start with general search sites like Google, Yahoo and Bing. They will provide all kinds of big picture information. Type your keywords like “career in data analysis” or “jobs in education” and browse through the pages that look like they would be helpful to you. Copy and paste them into a document to revisit later.
  3. Next, use the brainstorming sites like and to plug in your keywords. Copy and paste any pages you find appealing as well to revisit later.
  4. Finally, visit the job boards including the ones you prefer or, and Using your keywords on those sites can pull up actual job openings that may appeal to you. Even if the opportunities are not in your area, a broad search can help you brainstorm ideas. Copy and paste those as well to review them later.

Remember that it is critical to stay organized in your search. Keep a log of your progress so the information you find is clear and helpful. Take it step-by-step!

Need more help finding your career direction? Hallie Crawford, BS’95, will be hosting her next Commodore Career Intensive to help you identify your ideal career in the fall. Contact Hallie to learn more about the next Career Intensive,.

Hallie is a certified career coach and founder of Create Your Career Path . She majored in communications in the College of Arts in Science. She has been coaching for more than 12 years and her team helps career seekers worldwide identify their dream job and make it a reality. Hallie is regularly featured in the media including CNN, The Wall Street Journal, and Fox Business News. Visit her website for more information about Create Your Career Path.

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